Get your SaaS found on Google, in AI search and in the ads.
I help early-stage B2B SaaS companies turn search into signups and demos. SEO, AI search visibility and Google Ads, run hands-on by one senior marketer. Fixed monthly packages, starting at $1,200.
13 years in SEO and Google Ads. Now VP of Marketing at a B2B SaaS.
Early-stage SaaS doesn’t need a marketing department. It needs demos.
At your stage, the fastest path to pipeline is showing up when buyers are already looking: on Google, in AI answers like ChatGPT and Gemini, and in the search ads above them. That’s all I do. Pick the channel you need, or run both together so paid and organic feed each other.
SEO & GEO
Rank on Google and get named in AI answers.
- Keyword and prompt research from how your buyers actually search
- Comparison, alternatives and use-case pages that convert
- On-page optimisation of the pages you already have
- Technical SEO fixes
- AI visibility tracking in ChatGPT, Gemini and AI Overviews
- Monthly report tied to signups and demos
SEO + Google Ads
Save $200 a month vs. buying both separately.
- Everything in SEO & GEO
- Everything in Google Ads
- One keyword strategy across paid and organic
- Ads data decides which SEO pages to build first
- As organic rankings grow, you can lean less on paid
- One monthly report on search pipeline
Google Ads
Ad spend is paid directly to Google, not included.
- Account setup or rebuild
- High-intent search and competitor campaigns
- Ad copy, plus landing page recommendations
- Conversion tracking for trials and demos, not just clicks
- Ongoing optimisation: bids, search terms, negative keywords
- Monthly report tied to signups and demos
Search Acquisition Audit · $500
A full review of how your SaaS shows up in search today, with a prioritised 90-day plan you can run with me or on your own.
- SEO and technical review
- AI search visibility check
- Google Ads account review
- Competitor search visibility
- Tracking and conversion check
- 90-minute walkthrough call
Built for early-stage SaaS. Only.
A great fit if you’re
A B2B SaaS company somewhere between first customers and Series A.
- A founder doing marketing yourself, or a small team stretched thin
- Selling something people already search for or compare
- Measured on trials, demos and pipeline, not traffic
- Ready to invest in search for at least a few months
Probably not a fit if you
I’d rather tell you now than waste your budget.
- Don’t have a product or website live yet
- Need paid social, brand campaigns or a full marketing team
- Expect SEO to deliver results in two weeks
- Sell to consumers rather than businesses
Senior, hands-on, focused.
I do the work myself
No junior account managers, no handoffs. The person who builds your strategy is the one running your campaigns and writing your pages.
Paid and organic, one strategy
Google Ads shows you which keywords actually convert. That tells SEO what to build. Most agencies keep the two apart. I don’t.
Built for AI search
Buyers now shortlist software in ChatGPT and AI Overviews, where the big brands win by default. I help smaller SaaS earn a spot on that list.
I know your world
I’m VP of Marketing at a B2B SaaS myself. I know what a board wants to see, and why traffic without demos doesn’t count.
Get in touch
Tell me about your product, who buys it and what’s bringing in signups today.
Audit & 90-day plan
I review your search presence, ads and tracking, and we agree on the plan and the package.
Run & report
I run SEO and/or Google Ads every month and report on what matters: signups, demos and pipeline.
Questions, answered.
What does “early-stage SaaS” mean to you?
B2B software companies roughly between first paying customers and Series A. Usually the founder still owns marketing, or there’s a small team without a search specialist. You have a product people can try or book a demo for, and you need more of the right people finding it.
Is Google Ads spend included in the price?
No. The package covers my work. Your ad spend is paid directly to Google from your own account, so you always own the account and the data. We’ll set a sensible starting budget for your category during the audit.
How long until SEO starts working?
Realistically, months, not weeks. Fixes to existing pages can move quickly, but new pages take time to rank. That’s why many early-stage companies pair SEO with Google Ads: ads bring in demos now, while organic builds up underneath.
What is GEO?
Generative Engine Optimisation: making sure your product shows up when buyers ask ChatGPT, Gemini or Google’s AI Overviews for software recommendations, not just in classic Google results. It overlaps a lot with good SEO, plus getting mentioned on the sites AI tools like to cite.
Can I start with one channel and add the other later?
Yes. Plenty of companies start with Google Ads for quick pipeline or SEO for long-term growth, then add the other once it’s working. You can switch to the combined package at any time.
Do you just advise, or do the work too?
I do the work. I set the strategy, then build the campaigns, write and optimise the pages, and handle the technical fixes myself. If something needs your developer, I’ll write a clear brief for them.
What about paid social, content marketing or brand?
My focus is acquisition from search. Landing page and tracking recommendations are part of the work, because search doesn’t pay off without them. For paid social or brand campaigns, I’m happy to point you to specialists.
What happens in the Search Acquisition Audit?
You give me read access to Google Analytics, Search Console and your Google Ads account (if you have one). I review everything, we walk through the findings on a 90-minute call, and you get a written, prioritised 90-day plan.
Let’s get you more demos from search.
Tell me a little about your SaaS and which package you’re considering. I’ll get back to you within one business day.
No sales pitch. Just a conversation.Book a call instead